博客來精選推薦Never Use Futura

Never Use Futura

Never Use Futura 評價

網友滿意度：



不論是在學生時期或開始工作後

我對語言一直都有難以言喻的嚮往~~

自英文的從國中啟蒙

能夠用其他語言的邏輯來思考事情

也是一件很有趣的一件事

跟一般人喜歡用吃吃喝喝出遊玩來打發時間

我更喜歡用書籍安靜的充實自己

所以特別跟大家推薦我目前在看的

Never Use Futura

非常好上手、條理分明

對於希望入門別太難的人很適合

而且這最大的成就感就是用新學的

語言查資料了XD

看自己key出之前完全不了解的文字或音

真的有滿滿的感動啊~~

希望推薦的這本書能夠讓大家都能

感受或得知識的喜悅!

一起讀書向前邁進吧!





博客來e-coupon傳送門

Never Use Futura

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商品訊息功能:

商品訊息描述:

It’s everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino’s Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica.

This fascinating book explores the cultural history and uses of a face that’s so common you might not notice, until you start looking, and then you can’t escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner’s 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

商品訊息簡述:

• 作者： Thomas, Douglas/ Lupton, Ellen (FRW)
• 原文出版社：Princeton Architectural Pr
• 出版日期：2017/10/17
• 語言：英文

Never Use Futura